In this lecture we were talking about communication within graphic design using words, images, colour, layout and style.
Stephen showed us a way to communicate a message. the message/design is sent through an encoder via channel. (bechance) this then can be seen and reviewed by the receiver. This means the sender can get feed back. It is very important to understand that each channel as its strengths and weakness', but this depends on the on the situation. If you have an accurate about your target audience then you can see which method get the best results, again regarding the situation. Such as advertisers they use data gathered online. This means they know how to target there audience better in future because they will know there audience better for the next time they need to advertise.
Stephen showed us a way to communicate a message. the message/design is sent through an encoder via channel. (bechance) this then can be seen and reviewed by the receiver. This means the sender can get feed back. It is very important to understand that each channel as its strengths and weakness', but this depends on the on the situation. If you have an accurate about your target audience then you can see which method get the best results, again regarding the situation. Such as advertisers they use data gathered online. This means they know how to target there audience better in future because they will know there audience better for the next time they need to advertise.
Message and Meaning
'The different between poetry and practical messages is that the latter are successful only when we correctly infer the intention'
Michael Rock
Michael means that
Message meaning
A short communication transmitted by word, signals, or other means from one person, station o group to another.
Meaning to meaning
it is what the source or sender expresses, communicates or conveys in their message to the observers or receiver, and that the receiver infer the the current context.
Send (encode)
A goos way of the sender to improve encoding their message, is to visualise the communication from the receiver's point of view.
Things the sender to should ask. This is to know which channel to send it through
Things the sender to should ask. This is to know which channel to send it through
Is the message urgent?
Is immediate feedback needed?
Is documentation or a permanent record required?
Is immediate feedback needed?
Is documentation or a permanent record required?
